I Want An Oompa Loompa Now!

“I want an Oompa Loompa Now!” These were the words of Veruca Salt, but they could very well be the ethos of the Internet generation. According to this infographic, patience is a virtue that is waning rather than waxing. For example,

  • 25% of people abandon a web page that takes longer than 4 seconds to load.
  • 50% of mobile users abandon a web pages that takes longer than 10 seconds to load. (3 out of 5 never return.)
  • 40% of mobile shoppers will abandon an e-commerce site that doesn’t load in 3 seconds.
  • 1 in 5 people surveyed confess to being rude to someone who served them “too slowly.”

Instant-America-800Get the full size version here.

This post also appears on the BFG Blog.